NBC Sports Radio has announced an agreement with Rotoworld, a fantasy sports information site, to become the fantasy sports information brand of NBC Sports Radio. The partnership will provide fans essential player updates and information, live interviews and on-demand programming.
Launching the week of August 26, the partnership will include live interviews on NBC Sports Radio throughout the NFL season with Rotoworld writers and talent, including Evan Silva, Adam Levitan, Pat Daugherty and Nick Mensio. There will also be two exclusive 60-minute NFL-related fantasy shows per week that will be available on the NBC Sports Radio on-demand network.
The on-demand specialty shows will be hosted by fantasy sports expert, NBC Sports Radio anchor and Rotoworld contributor Kay Adams. In addition to her work with with the two companies, she hosts the weekly show, “Livin’ the Fantasy” on SiriusXM Fantasy Sports Radio, appears weekly on NBC Sports Network’s “Fantasy Football Live — Thursday Night!” and has a social media following @HeyKayAdams.
“Rotoworld has always been my go-to fantasy source for news and information and I couldn’t be more excited, as a true fantasy fan and player, to welcome this partnership,” said Dial Global Executive VP/GM Sports Programming Chris Corcoran. “The fantasy space is massive and continues to grow at an enormous pace. Our exclusive programming will help feed this extremely loyal fantasy fan base.”