Cumulus Media Networks and Dick Clark Productions will join forces to create radio, digital and social content opportunities around the “American Music Awards” and the “Billboard Music Awards.” Radio coverage of the 2013 American Music Awards will feature six hours of original programming, including a two-hour red carpet radio show in advance of the awards that will be customized to all major radio formats. Cumulus will also have prime positioning and unprecedented access to talent.
“Our partnership with Dick Clark Productions enables Cumulus to provide listeners and advertisers with unprecedented access to two top awards shows of the year with the American Music Awards and the Billboard Music Awards,” said CMN Executive VP/Co-COO John Dickey. “We strive to find new and exclusive opportunities to deliver relevant and cutting edge content to engage fans through all of our affiliates platforms and programming.”
“By partnering with Cumulus, we hope to increase awareness and fan engagement of the upcoming American Music Awards and Billboard Music Awards through an incredible slate of content and unique affiliate opportunities,” said DC Media President Mike Mahan.
Additional coverage of the event will be available across the stations’ websites and their owned-and-operated social media profiles. A similar radio and multi-platform content partnership is in development for the Billboard Music Awards in 2014.