SBG Inks El Mandril to Syndication Deal

Sun Broadcast Group, Inc. has announced a national sales representation agreement with El Mandril Morning Show effective immediately. The partnership expands the growing Spanish products being offered by Sun and will include in-show inventory, promotional opportunities, digital streaming, and mobile platforms. El Mandril, hosted by Ricardo Sanchez, is heard in over 26 markets and is the #1 Spanish format morning show in Los Angeles.

“Since 2008, Sun has been expanding our programming and sales portfolios to answer the calls of both programmers that feel neglected by other syndication and rep firms and our agency partners who are looking for fresh, new ideas that will excite their clients.” said Jason Bailey, CEO of Sun Broadcast Group. “El Mandril is yet another great solution for all of our partners. Not only is the show amazing, but Ricardo’s personal story is nothing short of remarkable.”

Ricardo Sanchez, better known as El Mandril (“The Baboon”) was born in Mexico where he literally swept the floors for his first job at a radio station. In 2002, after working his way through the radio ranks in Tijuana, he joined the lineup at KLAX 97.9FM “La Raza” in Los Angeles where he is now one of the areas most successful radio personalities.

Ricardo Sanchez said “This is a very important step in my career. To have a company like Sun on my side is huge. I can only see a great future ahead for both of us. I am sure many advertisers will take advantage of this new opportunity to tap into the very coveted Hispanic ‘Spanish speaking’ market.”

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