SBG to Distribute “Stars and Stories with Bob Costas”
Sun Broadcast Group has announced a partnership with Gow Broadcasting (operator of Yahoo Sports Radio), and Yahoo! Sports to affiliate a new syndicated daily one minute vignette hosted by Bob Costas, Stars and Stories with Bob Costas. The radio syndication company will be responsible for the affiliation and marketing of the feature created from years of archived Bob Costas interviews.
“No one knows sports like Bob Costas. He is a part of Americana,” said Steve Gallagher, Executive Vice President of Sun Broadcast Group. “This feature connects the audience with Bob’s legendary all-time great sports celebrity interviews. These are the stars all your listeners know and your savvy clients will love to sponsor!”
“Bob Costas is the gold standard for sports journalism,” said David Gow, Yahoo Sports Radio CEO. “We are very excited about 2013 and look forward to a great partnership with Sun Broadcast Group in presenting this timeless content to affiliates.”
Yahoo Sports Radio is based in Houston, TX and creates and distributes quality sports audio and digital content 24 hours a day, 7 days a week.