Westwood One announced it is focusing on its core network radio business and has sold its Metro Traffic division to Clear Channel Acquisition LLC, a division of Clear Channel Communications. The company will likely be merged with Clear Channel’s Total Traffic Network. Metro Networks currently has some 1,500+ affiliates across the United States. Total Traffic Network serves more than 100 metropolitan markets in four countries, including the US, Canada, Mexico, and New Zealand. Clear Channel Radio’s traffic operations, including Metro Traffic, will continue to be led by Rick Baran, Clear Channel Radio CFO. Steve Kalin will remain President of Metro Traffic on the radio side. Fred Bennett will continue in his current role as President of the Metro Television business.
“Going forward, Westwood One will focus strategically on expanding the company’s leadership position as the premium content provider of news, information, talk, music, and entertainment programming in network radio,” said Rod Sherwood, President of Westwood One. “The network radio marketplace is growing, and we are aggressively pursuing new opportunities in programming and distribution. Selling the Metro Traffic business, including Sigalert, allows us to focus on our network radio strengths.”