How to get radio interviews is a common public relations question, especially for authors, experts, and marketers. You can get booked for free radio publicity interviews as an interview guest to promote your product or book on radio show interviews, if you follow these steps:
1. Identify radio shows that book guest experts like you for interviews:
The fastest way to do this is to search on Google using search terms like “radio talk show”+ “your topic”. (NOTE: You want to search on “talk radio” rather than just “radio” to find shows that book guest experts for promotional interviews instead of only playing music!)
2. Find contact info for the radio show’s producers or bookers:
Big, nationally-syndicated talk radio shows have a staff of producers. The best producers to reach are those that find and schedule expert guests and authors for on the air interviews. These producers are called “bookers”. For smaller or local radio shows or Internet radio podcasts, the booker, the producers, and the host may all be the same person.
3. Create and send a targeted pitch:
You need to e-mail, fax, FedEx, Tweet or call the producers to offer your expertise and information. Remember that they are not interested in you, your book, or your products. Their goal is to find interesting new information that educates and/or entertains their audience. Your job is to craft a pitch that gets their attention. To get radio interviews, your radio interview pitch should offer helpful details of your expertise that fit into their current radio show programming needs.
(Tip: Offer real information, not just a product pitch. A radio interview, podcast appearance, or TV segment is a big opportunity for you to establish yourself as an expert, not just to get a free commercial.)
While the strategies above are proven methods for getting interviewed on radio and being booked to appear on TV, they are the same steps that thousands of other publicity-seeking experts are following right now, too.
Scott Fox runs RadioGuestList.com, a free radio interview and TV public relations booking service that can help you skip many of the steps above.
Signing up for the free RadioGuestList.com service will bring you daily “Guest Request” emails from radio show hosts, TV bookers, or podcast producers looking for expert guests and authors to interview on the air. To get radio interviews you can reply by email to those that are seeking guest experts or authors like you to interview for their shows.
Author: Scott Fox