Premiere, Polycom Partner to add “Video-Links” to CMA Broadcasts

Premiere Radio Networks  and Polycom announced a new agreement today that will revolutionize the way radio stations participate in remote broadcasts. As part of Premiere’s annual radio remote broadcast leading up to The 44th Annual CMA Awards, Country radio stations will have the opportunity to utilize Polycom’s  video and telepresence solutions to virtually participate in the remote broadcast from Nashville Nov. 7 – 9. This innovative technology will allow stations to interview Country Music’s biggest stars via live video, thus minimizing on-site staff to a single representative. These “video-link” stations will also have the unique opportunity to immediately post video of the interviews on their station’s Web sites.

Participating video-link stations include: WUBL Atlanta, WMZQ Washington, D.C., WSSL Greenville, S.C.,  WBCT Grand Rapids,  KTST Oklahoma City and WYRK Buffalo.

“We’re excited to work closely with an industry leader like Polycom,” stated Julie Talbott, Premiere Radio Networks president, content and affiliate relations.  “At a time when every employee is crucial to the day-to-day operations of a radio station, we felt it was important to lead the charge and embrace this technology in order to continue providing stations great access to special events like the CMA Awards.”

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