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Premiere Grabs Redlasso

7 June 2010 736 views No Comment

Premiere Radio Networks has announced a deal to become the exclusive source for Redlasso’s proprietary Pro Prep Service, which the network will offer on a barter basis throughout North America. Redlasso’s service is designed specifically for radio, allowing users to quickly and easily create custom audio clips from hundreds of sources to use on-air. “We’re excited to partner with Redlasso to provide radio stations with this unique audio asset,” said Premiere President/Content and Affiliations Julie Talbott about the just-announced deal. “The Pro Prep Service provides a vast collection of easily accessible content and the response from radio stations has been tremendous.” Redlasso CEO Al McGowan added, “We look forward to the expertise that Premiere Radio Networks brings in offering our distinctive radio products more broadly to the radio industry.”

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