McVay Syndication has agreed to purchase the short-form feature, search “8-Track Playback”, hospital hosted by Donny Osmond , order from Broadcast Barter Radio Networks (BBRN) for an undisclosed sum. The deal puts both of Osmond’s radio programs under the umbrella of McVay Syndication, which also syndicates “The Donny Osmond Show” in conjunction with Citadel Media in the USA and Orbyt in Canada.
BBRN created the feature in 2006 and tapped Donny as host when it debuted in spring 2007. The daily short-form feature provides listeners with a capsule of that day’s historical events in music, entertainment, and pop culture from the 70s, 80s, 90s, and 2000s. The short form syndicated radio feature is currently cleared in more than 75 markets including Chicago WLS-FM, Boston WODS-FM, Detroit, Seattle, Denver, Cleveland, Salt Lake City, and Indianapolis.
McVay Syndication President Mike McVay said, “Matt & Mike at BBRN created an excellent feature that many of our client stations already air as a part of their programming. Given that Donny’s daily show is growing, and given the growth that 8-Track Playback is already enjoying, it made sense for us to combine the programs and give stations even more of what is The Donny Osmond franchise.”