New Generation Programming President of Programming Chuck Geiger has announced the launch of its Hot AC format on Friday (2/26).

The new Hot AC format is the third syndicated radio format launched by New Generation following their Mainstream Country and Top 40 formats which debuted earlier this month.

The air staff of the new format features Athena in mornings, Mike Vincent at work, Party Shark in afternoons and Jeff Powers at nights.

The  New Generation Programming services are designed for small and medium market economically challenged radio stations looking for a cost effective way to staff their stations.