Radio Facts is reporting that for the second time in a little over a month Citadel Media’s afternoon syndicated radio talent Michael Baisden is being dropped in a major market for local talent. Clear Channel Urban AC WMXD will replace Baisden with local host Frankie Darcell moving back into the afternoon shift. In Los Angeles KDAY cancelled the Michael Baisden show in an effort to regain control of the station for local personalities. I’m not sure if this is part of a growing movement away from syndicated talent, it’s more likely a move to cut down the amount of talk on the music station- Darcell’s “Talk of the Town” midday show features a ton of it, as does Baisden’s- as well as a nod to the longevity and popularity of 25 year market vet Darcell. Add to that Clear Channel’s desire to reclaim commercial inventory in afternoon drive and it becomes an easy decision to make. The question that’s now being asked is just how does this affect Citadel’s plans for the future of the Michael Baisden show?
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