Urban Syndication Facing a Digital Divide

The title of a post in today’s Radio Facts is misleading but the article calls attention to a disturbing problem with syndicated radio that targets the Urban format…the lack of available online and mobile content. There are a few syndicated brands and shows that offer content via individual websites, but the author is correct in saying that there is little or no original or re-purposed content available to fans for consumption outside of the terrestrial stations. For the syndication companies that distribute this programming the big  mistake is in being slow to transition from the traditional radio syndication model to becoming providers of content in the digital space.

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