WOW Radio Group headed up by President/CEO Mike Mackenzie and Director of Programming Justin “Norm on the Barstool” Bryant has launched  a new 24 hour Rhythmic AC format. The WOW format is a full turnkey package that includes music scheduling, imaging, contesting and air talent allowing you to pick and choose what features you want. “I wanted to launch and program a station that better served women 18-44 playing great pop music from the late ’80s to the mid-2000s,” says Mackenzie. “After months of research, I decided to create an entire company around the concept.” Chris Shine and producer/co-host Troy Hughes, both formerly of KMVK (MOViN 107.5)/Dallas, will do mornings, followed by fellow MOViN alum Kendall in middays. Bryant himself will do afternoons, with WAPE/Jacksonville night talent Andrew Taylor in nights.