PPM Drives Network Radio Cume Up 2.5 Million
3 April 2009
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Arbitron’s RADAR 100 shows network radio’s cume jumped 2.5 million with listeners 12+ from the previous report issued three months ago. The Adult 25-54 demo, with an increase of 1.1 million, showed the biggest improvement. Arbitron VP Bruce Supovitz is crediting the increases to the rollout of electronic measurement (PPM) in more markets.
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