Home » Asides, networks

Radar 100: Radio Reaching 234 Million Weekly

18 March 2009 298 views No Comment

According to preliminary findings from Arbitron’s RADAR 100, radio reaches over 92% of listeners 12 and over each week, along with more than 94% of college graduates ages 25-54. 95% of adults 25-54 with a college degree and an annual income of $75,000 or more tune into radio over the course of a week. While the trend in radio shows fewer young listeners ages 12-17, network radio reaches continues to reach 85% of ad elusive and media multi-taskers, adults 18-34. All radio outlets reach 95% of this age group.Listening to RADAR Network affiliate stations has also risen year over year. Over the course of a typical week, more than 212 million persons age 12 and older tune to the more than 7,700 RADAR Network affiliated stations, up from 208 million listeners one year ago in RADAR 96. Arbitron will release the complete RADAR 100 Radio Network Audience Report on March 23, measuring 58 individual radio networks operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One.

Similar Articles
  1. RADAR Report Shows Network Radio Growth
  2. Network Radio Listening Up Again in RADAR 105
  3. RADAR 101:Radio Listening Up
  4. Dial Global Leads Pack in RADAR 103
  5. Arbitron-Radio Listening Increasing

Leave a comment...We want to know what you think!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.