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Clear Channel to Up Program Sharing

15 January 2009 356 views No Comment

seacrest Clear Channel to Up Program Sharing
Tom Taylor over at Radio-Info.com has some interesting insight into Clear Channel’s “experiment” with Ryan Seacrest. The concept of using in-house national and regional programming as a way to cut costs in smaller and medium markets is about to pick up even more steam. Of course this is nothing new-Clear Channel has long been a proponent of voicetracking, using talent from both in and out of market-and while this is not technically syndication, we’re about to see a lot more of this “sharing” across the group. And by the way, they are not alone, both CBS and Entercom have recently announced projects utilizing this same sharing concept.
91x17 digg button Clear Channel to Up Program Sharing

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