The just released September 2008 RADAR radio network audience report shows the Dial Global Contemporary Network at the top of the radio network rankings. During the RADAR 98 survey period, from June 28, 2007 to June 25, 2008, 72% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Also according to the survey, which includes PPM data from Philadelphia and Houston, 73% of Persons 18+, 72% of Persons 35+, 74% of Persons 18-49 and 74% of Persons 25-54 were exposed to network radio commercials.

The Top 10 Radio Networks

1- DIAL GLOBAL CONTEMPORARY NETWORK — 2.6
2- DIAL GLOBAL ADULT POWER — 2.6
3- ABCRN DAYTIME DIRECTION — 2.4
4- DIAL GLOBAL COMPLETE FM NETWORK — 2.3
5- WESTWOOD WON I NETWORK — 2.2
6- DIAL GLOBAL NEWS & INFORMATION NET — 1.8
7- ABCRN PRIME ACCESS — 1.8
8- WESTWOOD CBS NEWS DAY NETWORK — 1.7
9- ABCRN MORNING NEWS — 1.7
10- DIAL GLOBAL FEMALE PERSPECTIVE — 1.6

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures.

Related posts:

1. Dial Global Tops RADAR 100
2. Dial Global Leads Pack in RADAR 103
3. Dial Global, Premiere Reign Supreme in RADAR 104